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This site sheriffhotel.com states the following, "Special offer rate code optional." We noticed that the webpage said " PERFECTLY LOCATED IN PRESTIGIOUS SW1 DISTRICT." It also stated " FREE BREAKFAST, WiFi, CENTRAL LONDON MAP AND MUCH MORE. In the Heart of central London. INDIVIDUALLY DESIGNED and NEWLY REFURBISHED ROOMS. BOOK DIRECT FOR LOWEST RATES GUARANTEED. Welcome to sheriff hotel London. For money and a sound nights sleep? Then look no further! We are a modern, family run hotel located in the heart of Central London in the SW1 district. Sheriff Hotel has been completely." The header had hotel london as the highest ranking keyword. It was followed by hotel near victoria, low cost accommodation in london, and hotel in victoria which isn't as ranked as highly as hotel london. The next words the site used was travel london. visit london was also included but will not be seen by search engines.